Factores que influyen en la intención de revisitar los restaurantes en un contexto de pandemia
DOI:
https://doi.org/10.29105/vtga7.2-62Palabras clave:
Covid-19, Restaurantes, Confianza, CalidadResumen
El objetivo de esta investigación fue analizar las variables que inciden en la intención de revisitar un restaurante de servicio completo en México en el contexto de la pandemia por Covid-19. El método para la estimación del modelo fue a través de regresión lineal múltiple. Los resultados indican que la intención de revisitar depende de la calidad de la comida, el valor percibido por el cliente, la calidad de la interacción del personal y la confianza. La originalidad del artículo consiste en la aportación del entendimiento del consumidor en un contexto de reapertura en la pandemia, destacando que la confianza obtuvo una beta mayor que el resto de las variables, hallazgo que puede ser explicado a través del Modelo de Creencias de la Salud.
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Derechos de autor 2021 Christian Reich López, Mayela Terán Cázares
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
Los derechos del trabajo pertenecen a los autores, sin embargo, los autores otorgan a la revista los derechos de primera publicación, procesamiento, difusión y archivo relativos a la obra literaria, a través de una licencia de derechos patrimoniales, dentro de los límites establecidos en la “Ley Federal del Derecho de Autor” vigente, así como a los intereses de la revista VinculaTégica Efan y a los de la Facultad de Contaduría Pública y Administración de la Universidad Autónoma de Nuevo León.