La Creatividad en el emprendimiento universitario: una perspectiva de género el caso ITSON

Luis Enrique Valdez-Juárez; José Alonso Ruiz-Zamora; Karla Berenice Rubio-Alvarado

doi:10.29105/vtga10.2-493

Autores/as

Luis Enrique Valdez-Juárez Sonora Institute of Technology https://orcid.org/0000-0002-3754-4349
José Alonso Ruiz-Zamora Sonora Institute of Technology https://orcid.org/0000-0002-7707-6957
Karla Berenice Rubio-Alvarado Sonora Institute of Technology

DOI:

https://doi.org/10.29105/vtga10.2-493

Palabras clave:

Creatividad, Emprendimiento, Globalización, universidades, educación superior, crisis.

Resumen

El presente estudio tiene como propósito analizar el efecto de las barreras para la creatividad en las habilidades creativas y en las intenciones emprendedoras de los estudiantes universitarios del Instituto Tecnológico de Sonora (ITSON) en México. Además, se analizan las diferencias significativas existentes entre el género (hombres y mujeres) de los estudiantes con respecto a las barreras para la creatividad, las habilidades creativas y las intenciones emprendedoras. Para la recolección de la información se utilizó una encuesta electrónica enviada a los participantes a través de correo electrónico con el uso de Google forms. El estudio es de corte cuantitativo fundamentado en el muestreo estratificado. La muestra del estudio es de 764 estudiantes universitarios. Para el análisis de los datos se utilizó la técnica de ecuaciones estructurales basada en la varianza con apoyo en el método de mínimos cuadrados parciales (PLS). Los resultados revelan que las habilidades creativas influyen fuertemente en las intenciones emprendedoras y que las barreras para la creatividad no han sido una limitante para el desarrollo de la creatividad y la intención hacia el emprendimiento. El estudio pone de manifiesto que el género femenino presenta mayor percepción positiva en las habilidades creativas y en las intenciones emprendedoras.

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Biografía del autor/a

José Alonso Ruiz-Zamora, Sonora Institute of Technology

Profesor por asignatura y responsable de vinculación del ITSON campus Guaymas desdel el año 2016 a la fecha. Colaborador del cuerpo académico en gestión y desarrollo empresarial CA-37. Profesor consultor de negocios certificados y capacitador en PYMES.

Karla Berenice Rubio-Alvarado, Sonora Institute of Technology

Profesor por asignatura y colaborador del cuerpo académico en gestión y desarrollo empresarial del ITSON Campus Guaymas CA-37. líneas de investigación en innovación y respponsabilidad social corporativa.

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