La Creatividad en el emprendimiento universitario: una perspectiva de género el caso ITSON

Luis Enrique Valdez-Juárez; José Alonso Ruiz-Zamora; Karla Berenice Rubio-Alvarado

doi:10.29105/vtga10.2-493

Authors

Luis Enrique Valdez-Juárez Sonora Institute of Technology https://orcid.org/0000-0002-3754-4349
Profesor Sonora Institute of Technology https://orcid.org/0000-0002-7707-6957
Professor Sonora Institute of Technology

DOI:

https://doi.org/10.29105/vtga10.2-493

Keywords:

Creativity, Entrepreneurship, Globalization, universities, higher education, crisis.

Abstract

The purpose of this study is to analyze the effect of barriers to creativity on the creative skills and entrepreneurial intentions of university students at the Instituto Tecnológico de Sonora (ITSON) in Mexico. In addition, the significant differences existing between the gender (men and women) of the students with respect to barriers to creativity, creative skills and entrepreneurial intentions are analyzed. An electronic survey sent to the participants via e-mail using Google forms was used to collect the information. The study is a quantitative study based on stratified sampling. The study sample is 764 university students. For data analysis, the variance-based structural equation technique was used, supported by the partial least squares (PLS) method. The results reveal that creative skills strongly influence entrepreneurial intentions and that barriers to creativity have not been a constraint to the development of creativity and intention towards entrepreneurship. The study shows that the female gender has a higher positive perception in creative skills and entrepreneurial intentions.

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Author Biographies

Profesor, Sonora Institute of Technology

Professor by subject and responsible for linking the ITSON Guaymas campus from 2016 to date. Collaborator of the academic body in business management and development CA-37. Certified business consultant professor and trainer in SMEs.

Professor, Sonora Institute of Technology

Professor by subject and collaborator of the academic body in management and business development of the ITSON Campus Guaymas CA-37. lines of research in innovation and corporate social responsibility.

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