Factores psicosociológicos que influyen en la intención de compra de productos extranjeros en los consumidores mexicanos

Alexis Jazmín Morán-Huertas; Pablo  Guerra-Rodríguez; Cynthia Karyna  López-Botello

doi:10.29105/vtga6.1-587

Autores/as

Alexis Jazmín Morán-Huertas Universidad Autónoma de Nuevo León
Pablo Guerra-Rodríguez Universidad Autónoma de Nuevo León
Cynthia Karyna López-Botello Universidad Autónoma de Nuevo León

DOI:

https://doi.org/10.29105/vtga6.1-587

Palabras clave:

Intención de compra, productos extranjeros, cosmopolitismo, xenocentrismo

Resumen

El objetivo de esta investigación es identificar los factores
psicosociológicos que influyen positivamente en la intención de
compra de productos extranjeros, con la finalidad de comprobar
en futuros estudios si la relación entre variables es significativa
en una muestra mexicana. Se seleccionaron 24 artículos en total
para el desarrollo de este artículo de investigación y,
considerando que la investigación fue cualitativa, la
clasificación de la unidad de análisis para la búsqueda de los
estudios empíricos fue a nivel individual. Se encontró
teóricamente en los estudios empíricos que los factores
psicosociológicos que influyen en la intención de compra de
productos extranjeros son: el cosmopolitismo y el
xenocentrismo. Se recomienda que las investigaciones futuras
se realicen en consumidores mexicanos debido a la escasez de
estudios en economías emergentes.

Descargas

Los datos de descargas todavía no están disponibles.

Citas

Balabanis, G., & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58–77. https://doi.org/10.1509/jim.15.0138 DOI: https://doi.org/10.1509/jim.15.0138

Bartsch, F., Riefler, P., & Diamantopoulos, A. (2016). A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization. Journal of International Marketing, 24(1), 82–110. https://doi.org/10.1509/jim.15.0021 DOI: https://doi.org/10.1509/jim.15.0021

Cannon, H. M., & Yaprak, A. (2002). Will the real-world citizen please stand up! The many faces of cosmopolitan consumer behavior. Journal of International Marketing, 10(4), 30–52. https://doi.org/10.1509/jimk.10.4.30.19550 DOI: https://doi.org/10.1509/jimk.10.4.30.19550

Cleveland, M., & Laroche, M. (2007). Acculturaton to the global consumer culture: Scale development and research paradigm. Journal of Business Research, 60(3), 249–259. https://doi.org/10.1016/j.jbusres.2006.11.006 DOI: https://doi.org/10.1016/j.jbusres.2006.11.006

Cleveland, M., Laroche, M., Takahashi, I., & Erdoǧan, S. (2014). Cross-linguistic validation of a unidimensional scale for cosmopolitanism. Journal of Business Research, 67(3), 268–277. https://doi.org/10.1016/j.jbusres.2013.05.013 DOI: https://doi.org/10.1016/j.jbusres.2013.05.013

Conner, S. L., Reardon, J., Miller, C., Salciuviene, L., & Auruskeviciene, V. (2017). Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior. Journal of Business Economics and Management, 18(1), 100–115. https://doi.org/10.3846/16111699.2016.1220975 DOI: https://doi.org/10.3846/16111699.2016.1220975

Diamantopoulos, A., Davydova, O., & Arslanagic-Kalajdzic, M. (2018). Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis. Journal of Business Research, 104, 587–596. https://doi.org/10.1016/j.jbusres.2018.12.007 DOI: https://doi.org/10.1016/j.jbusres.2018.12.007

Dogan, M., & Yaprak, A. (2017). Self-construal and willingness to purchase foreign products: The mediating roles of consumer cosmopolitanism and ethnocentrism. Journal of the Academy of Marketing Science, 1499–1511. https://doi.org/DOI 10.1007/978-3-319-45596-9_277 DOI: https://doi.org/10.1007/978-3-319-45596-9_277

Haque, A., Anwar, N., Yasmin, F., Sarwar, A., Ibrahim, Z., & Momen, A. (2015). Purchase Intention of Foreign Products: A Study on Bangladeshi Consumer Perspective. SAGE Open, 5(2), 1–12. https://doi.org/10.1177/2158244015592680 DOI: https://doi.org/10.1177/2158244015592680

Insch, G. S., & McBride, J. B. (2004). The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct. Journal of Business Research, 57(3), 256–265. https://doi.org/10.1016/S0148-2963(02)00323-5 DOI: https://doi.org/10.1016/S0148-2963(02)00323-5

Kent, D. P., & Burnight, R. G. (1951). Group Centrism in Complex Societies. American Journal of Sociology, 57(3), 256–259. https://doi.org/10.1086/220943 DOI: https://doi.org/10.1086/220943

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2014). Marketing (11 ed.). McGraw-Hill.

Levy, O., Beechler, S., Taylor, S., & Boyacigiller, N. (2007). What we talk about when we talk about “global mindset”: Managerial cognition in multinational corporations. Journal of International Business Studies, 38(2), 231–258. https://doi.org/10.4061/2010/621870 DOI: https://doi.org/10.1057/palgrave.jibs.8400265

Mueller, R. D., & Broderick, A. J. (2008). Consumer Xenocentrism: An Alternative Explanation for Foreign Product Bias. https://doi.org/10.1108/APJML-11-2014-0158 DOI: https://doi.org/10.1108/APJML-11-2014-0158

Mueller, R. D., & Broderick, A. J. (2010). Consumer xenocentrism: an alternative explanation for foreign product bias. Proceedings of Annual Hawaii International Business Research Conference, 1–24.

Nguyen, T., Nguyen, T., & Barrett, N. (2008). Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam. Journal of Consumer Behaviour, 88–100. https://doi.org/10.1002/cb DOI: https://doi.org/10.1002/cb.238

Parts, O., & Vida, I. (2011). The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic products. Managing Global Transitions, 9(4), 355–370.

Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006 DOI: https://doi.org/10.1016/j.jretconser.2015.11.006

Riefler, P., & Diamantopoulos, A. (2009). Consumer cosmopolitanism: Review and replication of the 398

CYMYC scale. Journal of Business Research, 62(4), 407–419. https://doi.org/10.1016/j.jbusres.2008.01.041 DOI: https://doi.org/10.1016/j.jbusres.2008.01.041

Saran, A., & Kalliny, M. (2012). Cosmopolitanism: Concept and Measurement. Journal of Global Marketing, 25(5), 282–291. https://doi.org/10.1080/08911762.2012.779196 DOI: https://doi.org/10.1080/08911762.2012.779196

Schiffman, L. G., & Lazar, L. (2010). Comportamiento del consumidor (10 ed.). Pearson Educación.

Torres, N. (2007). El papel del Etnocentrismo , la animosidad y la reputación del país de origen en la compra de productos. 1–55.

Torres, N., & Gutiérrez, S. (2007). The purchase of foreign products: The role of firm’s country-of-origin reputation , consumer ethnocentrism, animosity and trust. Department of Economics and Business Administration.

Torres, N., & Gutiérrez, S. (2013). El perfil psico-sociológico y demográfico del consumidor mexicano. Estudios Demográficos y Urbanos, 28(3), 681–710. https://doi.org/10.24201/edu.v28i3.1450 DOI: https://doi.org/10.24201/edu.v28i3.1450