Factores psicosociológicos que influyen en la intención de compra de productos extranjeros en los consumidores mexicanos

Alexis Jazmín Morán-Huertas; Pablo  Guerra-Rodríguez; Cynthia Karyna  López-Botello

doi:10.29105/vtga6.1-587

Authors

Alexis Jazmín Morán-Huertas Autonomous University of Nuevo León
Pablo Guerra-Rodríguez Autonomous University of Nuevo León
Cynthia Karyna López-Botello Autonomous University of Nuevo León

DOI:

https://doi.org/10.29105/vtga6.1-587

Keywords:

Intención de compra, productos extranjeros, cosmopolitismo, xenocentrismo

Abstract

The objective of this research is to identify the
psychosociological factors that positively influence the
intention to purchase foreign products, in order to check in
future studies whether the relationship between variables
is significant in a Mexican sample. 24 articles were
selected in total for the development of this research article
and considering that it's a qualitative research, the
classification of the analysis unit for research of empirical
studies was at an individual level. Theoretically, the
empirical studies showed that the psychosociological
factors that influence the intention to purchase foreign
products are: cosmopolitanism and xenocentrism. It is
recommended that future research be conducted on
Mexican consumers due to a shortage of studies in
emerging economies.

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