Alianzas estratégicas, sus propósitos, duración y evolución hacia la internacionalización

Alejandra Rosales-Soto; Ricardo Arechavala-Vargas; José G Vargas-Hernández

doi:10.29105/vtga4.1-844

Autores/as

Alejandra Rosales-Soto Universidad de Guadalajara
Ricardo Arechavala-Vargas Universidad de Guadalajara
José G Vargas-Hernández Universidad de Guadalajara

DOI:

https://doi.org/10.29105/vtga4.1-844

Palabras clave:

Negocios internacionales, alianzas estratégicas, joint ventures, internacionalización

Resumen

Las alianzas son elementos esenciales de la competitividad para que las empresas mantengan una presencia fuerte y efectiva en el mercado globalizado. Sin duda forman parte de una estrategia don- de debe compartirse el control en mayor o menor medida y debe de desarrollarse un ambiente de confianza y respecto por ambas par- tes, por lo que en esta investigación se abordan los diferentes tipos de alianzas, desde las alianzas estratégicas como las joint ventures y las international joint ventures hasta la colaboración a través de cadenas híbridas de valor y crowdsourcing, describiendo el tipo de alianza de acuerdo a su fuerza, propósito y evolución para lograr una alianza exitosa.

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