Alianzas estratégicas, sus propósitos, duración y evolución hacia la internacionalización

Alejandra Rosales-Soto; Ricardo Arechavala-Vargas; José G Vargas-Hernández

doi:10.29105/vtga4.1-844

Authors

Alejandra Rosales-Soto University of Guadalajara
Ricardo Arechavala-Vargas University of Guadalajara
José G Vargas-Hernández University of Guadalajara

DOI:

https://doi.org/10.29105/vtga4.1-844

Keywords:

Negocios internacionales, alianzas estratégicas, joint ventures, internacionalización

Abstract

Strategic Alliances are essential elements of competitive advantage for organizations to maintain a strong and effective presence in the global market. Certainly, those alliances form part of a structure where control must be shared in a higher or lower degree and it must be developed an environment of trust and respect by both partners, which is why this research considers the different types of alliances, from strategic alliances such as joint ventures and international joint ventures to partnerships as hybrid value chains and crowdsourcing, describing the type of alliance according to its strength, purpose, and evolution to achieve a successful alliance.

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