The Business Strategy Game: Implementation of a balanced scorecard
DOI:
https://doi.org/10.29105/vtga10.6-1005Keywords:
balanced scorecard, business simulator, The Business Strategy GameAbstract
Organizational strategists must perform professionally to achieve the maximum possible efficiency and effectiveness in all actions carried out, which must be reflected in the adequate management of the competitive advantages of the managed entity and, in this way, overcome the various challenges and adversities intrinsic to them. its environment. Therefore, the central objective of the work carried out is the design of the balanced scorecard (BSC) of a virtual business (ALFA company) through the use of the specialized decision-making software The Business Strategy Game (BSG). Likewise, it was decided to use the specialized decision-making software The Business Strategy Game. (BSG). This electronic business package was chosen because it was widely used globally, both in organizations to train management staff and in Higher Education Institutions. The results obtained from the developed BSC can be capitalized as a practical resource to exemplify the choice of the most appropriate indicators in the measurement and evaluation of the financial and non-financial organizational aspects, that is, the tangible and intangible resources that are equally important to achieve the expected success.
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Copyright (c) 2024 Jesús Ismael Orosio Gómez, Adán Jacinto Flores Flores, Idolina Bernal González
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