Model to evaluate the acceptance of the ChatGPT tool in generation Z
DOI:
https://doi.org/10.29105/vtga10.5-1069Keywords:
artificial intelligence, factorial analysis, AI AcceptanceAbstract
The objective of this study is to validate an instrument designed to assess the factors of acceptance of the artificial intelligence tool ChatGPT among Generation Z youth in Colima. The theoretical framework is based on a modified version of the AIDUA model, designed to assess the acceptance of artificial intelligence devices. The model and its constructs were adapted to the Spanish language, resulting in 12 factors and 42 items. A pilot test was carried out using an online questionnaire, applied to participants with previous experience using ChatGPT in the municipality of Colima. The sample size was calculated with a subject-to-variable ratio of 5:1. Using this information, a PLS-SEM analysis was performed. The reliability of the questionnaire revealed robust internal consistency. Among the findings, a significant relationship was found between affective and cognitive attitudes towards the acceptance of ChatGPT in studies. This study contributes to the description of the phenomenon of acceptance of intelligent technologies among Generation Z youth.
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Copyright (c) 2024 Steven Alejandro Rodríguez Gutiérrez, Susana Berenice Vidrio Barón, Jorge Ricardo Vásquez Sánchez
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