EL IMPACTO ECONÓMICO, A TRAVÉS DEL DISEÑO DE CIRCUITOS TURÍSTICOS ALTERNATIVOS, DENTRO DE LA CABECERA MUNICIPAL DE OCOSINGO; CHIAPAS

Abstract

The county seat of Ocosingo, Chiapas has the distinction of being the largest municipality in the State, besides having a unique tourism potential, however has not reached the boom that needs to position itself as one of the tourist destination at the State and national level, so that there is a need to locate to the municipality, as a permanent tourism offering unique experiences to tourists and visitors contributing to economic and social development of the region. In this sense, it is necessary to have with demand enough tourist, who feels attracted by the tourist product, also seeks to design marketing strategies, through the design of an alternative tourist circuit, which allows to offer a diverse range of activities such as; gastronomic tourism, rural tourism and nature tourism, achieving diversification of the offer tourism in the municipality of Ocosingo, Chiapas.