Factores que influyen para emprender en una sociedad altamente competitiva como la ciudad de Monterrey
DOI:
https://doi.org/10.29105/vtga5.1-1139Keywords:
business, entrepreneurship, metropolitan area of Monterrey, professionalism.Abstract
Currently many people are determined to start or have already started their own business, so we decided to study what factors influence the most when undertaking their own project and how they have managed to stay in the market in which they offer their goods or services, this with the purpose of knowing what trends predominate in business, services and people who decide to start. We conducted this research in the metropolitan area of Monterrey, focused on entrepreneurs aged 20 to 50 years old and the method we used was non-probabilistic by installments, applied to 48 study subjects, and the results that we show, allow us to see the most outstanding features in the entrepreneurs of the city. A highly significant association between age and marital status was presented. Some of the main indicators allow us to see a great relationship between the last degree of study and the most important factors to offer a successful service, as well as to know the main means to promote their services at present. With this we can say that having a higher degree of study, it is important to have more tools and present a better service, since the main factor that influences the user to decide on a product, is the professionalism with which he is taken care of.
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