El etnocentrismo como antecedente de la intención de compra de productos nacionales
DOI:
https://doi.org/10.29105/vtga7.2-57Keywords:
Etnocentrismo, Producto nacional, CompraAbstract
El objetivo de esta investigación es identificar los principales estudios que demuestran que la variable etnocentrismo es un antecedente de la intención de compra de productos nacionales, con la finalidad de que en futuros estudios se compruebe si en México la relación entre variables es significativa. En esta investigación cualitativa se seleccionaron 22 artículos en total para el desarrollo de este artículo. Se encontró teóricamente en los estudios empíricos que el etnocentrismo es un antecedente de la intención de compra de productos nacionales y muestra una relación significativa con la variable dependiente. Se recomienda que las futuras líneas de investigación realicen estudios empíricos en México y distintas regiones de Latinoamérica para medir estadísticamente el grado de influencia de los consumidores en la intención de compra de productos nacionales.
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Copyright (c) 2021 Alexis Jazmín Morán Huertas, Alfonso López Lira, Mayela Terán Cázares
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