Propuesta de empoderamiento a las mujeres emprendedoras: caso región amuzga de Guerrero.

Abstract

The present work analyzed the process of
commercialization and management of the textile artisan
women who are dedicated to the production of the
embroidery called: huipil, which is of Amuzgo origin in
the state of Guerrero, Mexico. The objective is to
determine the degree of satisfaction of their administrative
processes to design an empowerment strategy for
microentrepreneurs. As an appropriate method,
quantitative information was collected and applied with
the survey and observation technique, using non-probability sampling for convenience. The categories
were: the form of access to technology, marketing and
administration, later the experience itself is described. It is
concluded that they have a fundamental role in the
economy of their community, however, the way to market
their products and the administrative processes lack
effective strategies. An empowerment project is proposed
that contributes to improving the commercialization of its
artisan products.