El Impacto del Marketing Digital en el Desarrollo del Comercio de las MiPyMEs

Abstract

Digital platforms and social media are growing every day
in society and in commerce, as well as in marketing. The
evolution of social media and the internet have almost
entirely changed the way they companies do marketing.
This work aims to show the impact that social networks
have on the consolidation and positioning of MiPyMEs,
for this purpose a qualitative research of descriptive
approach was carried out, through the analysis of the
behavior of 10 companies in Xalapa on the social network
Facebook; among the main elements analyzed are the
number of publications, the age on the social network, the
interactions and the number of weekly likes obtained. As
a main conclusion, it was obtained that the number of
publications is not a determining factor in generating a
positive impact on the customer, like the case of quality
in the publications