Evaluación de los servicios turísticos en Teotihuacán

Authors

DOI:

https://doi.org/10.29105/vtga6.1-627

Keywords:

Teotihuacán, servicios, turismo, turistas, actividades turísticas

Abstract

This research analyzes the perception of tourists visiting
the Teotihuacán region in relation to the tourist services
offered, the objective is to identify the areas of
opportunity that microentrepreneurs have to strengthen
their economy. It is a quantitative study in which surveys
of tourists from the archaeological zone were applied,
analyzing their preferences, their stay in the region, the
number of times they visited, the costs and the quality of
the services. The analysis of these aspects contributes to
promoting the economic development of the region
through the detection of improvement strategies in the
tourist activities carried out by the mipymes that provide
services. As a result of this research, it is determined that
it is possible to extend the stay of the tourists in
Teotihuacán implementing extreme, cultural and
interactive activities, which will contribute to the increase
in sources of employment.

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References

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SECTUR (2018) Visión Global del Turismo a México. Análisis de Mercados, perspectivas del turismo mundial.

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Published

2020-07-01

How to Cite

Sandoval-Trujillo, S. J., Ramírez-Cortés, V., & Hernández-Bonilla, B. E. (2020). Evaluación de los servicios turísticos en Teotihuacán. Vinculategica Efan, 6(1), 742–753. https://doi.org/10.29105/vtga6.1-627

Issue

Vol. 6 No. 1 (2020): VinculaTégica EFAN 6(2) Enero - Junio 2020

Section

Papers

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