City marketing para el Sur de Tamaulipas, México.

Authors

  • Lisset Anel Alva-Rocha Autonomous University of Tamaulipas image/svg+xml
  • Juan Antonio Olguín-Murrieta Autonomous University of Tamaulipas image/svg+xml
  • Jorge Ernesto Rangel-Cobos Autonomous University of Tamaulipas image/svg+xml

DOI:

https://doi.org/10.29105/vtga6.1-628

Keywords:

Marca ciudad, marketing digital, competitividad, innovación, turista, promoción

Abstract

The purpose of this research is to propose digital
marketing for Southern Tamaulipas, Mexico, which
includes a marketing guide and the development of an
artificial intelligence application for mobile phones
(Smartphone). The technologies have been manifested
within the field of tourism, an ally for the conquest of
tourists to provide destinations through mobile
applications and web portals. With the results of the
research, the need to implement a technology based on
digital marketing is seen to help tourists find the tourist
destinations in the southern area of Tamaulipas more
quickly, with the development of a digital technology for
mobile application and portal. web, it seeks to have all
the information in an application something like the
tourist guide at your fingertips and to be more
competitive.

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References

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Published

2020-07-01

How to Cite

Alva-Rocha, L. A., Olguín-Murrieta, J. A., & Rangel-Cobos, J. E. (2020). City marketing para el Sur de Tamaulipas, México. Vinculategica Efan, 6(1), 754–765. https://doi.org/10.29105/vtga6.1-628

Issue

Vol. 6 No. 1 (2020): VinculaTégica EFAN 6(2) Enero - Junio 2020

Section

Papers

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