Impacto de las soft skills en el servicio al cliente en el área de ventas
DOI:
https://doi.org/10.29105/vtga6.1-637Keywords:
Servicio al cliente, Hospitalidad, Comunicación Efectiva, soft skills, habilidades interpersonalesAbstract
In the direct selling sector, customer service becomes a
differentiator. There is a service triangle that has 4
elements, one of them refers to the collaborators,
specifying that if the organization's efforts are focused on
them, especially on the front lines, moments of truth and
experiences for the client and organization will be of
greater value. In this theoretical study hospitality and
effective communication are presented as interpersonal
skills (soft skills) in direct sales collaborators and the
positive relationship you are with customer service, both
soft skills as independent and customer service. as a
dependent variable. This document will present the
problem statement, the research objective and the theory
found that supports the continuity of the study for the
mentioned approach.
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