El comportamiento emocional del consumidor en destinos turísticos: una visión post-pandemia en Mazamitla, Jalisco
DOI:
https://doi.org/10.29105/vtga6.2-687Keywords:
Comportamiento Emocional, Mazamitla, COVID-19Abstract
Human beings transform their thinking into actions guided mainly by emotional behavior, this fact fully applies in a world where changes have been radically present, especially after the great COVID-19 pandemic; Thus, tourist destinations such as Mazamitla, Jalisco, can benefit from a new paradigm that is more sustainable and profitable than what existed before.
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