Estudio sobre el uso de herramientas de marketing digital en las ciudades de Aguascalientes y Zacatecas

Authors

  • José Felipe Soriano-Suárez del Real Autonomous University of Aguascalientes image/svg+xml
  • Sandra Yesenia Pinzón-Castro Autonomous University of Aguascalientes image/svg+xml

DOI:

https://doi.org/10.29105/vtga4.1-793

Keywords:

marketing digital, herramientas de marketing digital

Abstract

This paper talks about the role of digital marketing tools in micro, small, medium and big enterprises, specifically focusing on four aspects; 1) What are the most used digital marketing tools in companies 2) Identify who performs the functions of digital marketing in the company 3) What is the purpose of using digital marketing tools 4) Know the frequency of use of digital marketing tools. This paper was carried out in the cities of Aguascalientes and Zacatecas, with a total of 400 enterprises, belonging to the commerce, services and industry sectors. The results presented are of the two cities.

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Published

2018-12-21

How to Cite

Soriano-Suárez del Real, J. F., & Pinzón-Castro, S. Y. (2018). Estudio sobre el uso de herramientas de marketing digital en las ciudades de Aguascalientes y Zacatecas. Vinculategica Efan, 4(2), 471–477. https://doi.org/10.29105/vtga4.1-793

Issue

Vol. 4 No. 2 (2018): VinculaTégica EFAN 4(2) Julio - Diciembre 2018

Section

Papers

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