Factores del mensaje en las redes sociales que determinan la intención del voto en la elección de alcalde de Monterrey 2018

Authors

  • Diego Alan Del Real-Galindo Autonomous University of Nuevo León image/svg+xml
  • Yared Joel Salinas-Sahagún Autonomous University of Nuevo León image/svg+xml
  • Mario César Dávila-Aguirre Autonomous University of Nuevo León image/svg+xml

DOI:

https://doi.org/10.29105/vtga4.1-795

Keywords:

lealtad, confianza, intención del voto, valor del mensaje

Abstract

The digital revolution brought with it important changes in the way that becomes political, messages are transmited and it is achieved to catch the voter. The case of the choices in E.U.A. is a breakpoint with Barack Obama's victory and since it manages to conquer his rivals with his strategies in social networks, in this case we identify which are the variables of major impact in the intention of the vote taking different scales to measure them. On the other hand, in the case of Monterrey's municipality, an instrument of measurement was realized where they removed to I end of equal way statistical analyses of reliability and correlation between the independent identified variables: Reliability, value of the message, involvement in the politics, loyalty, achieving results of interest of this phenomenon.

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Published

2018-12-21

How to Cite

Del Real-Galindo, D. A., Salinas-Sahagún, Y. J., & Dávila-Aguirre, M. C. (2018). Factores del mensaje en las redes sociales que determinan la intención del voto en la elección de alcalde de Monterrey 2018. Vinculategica Efan, 4(2), 486–490. https://doi.org/10.29105/vtga4.1-795

Issue

Vol. 4 No. 2 (2018): VinculaTégica EFAN 4(2) Julio - Diciembre 2018

Section

Papers

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