Tendencias del Marketing en el chocolate gourmet mexicano

Authors

  • Manuela Camacho-Gómez Universidad Juárez Autónoma de Tabasco image/svg+xml
  • Rosario del Carmen Suárez-Jiménez Universidad Juárez Autónoma de Tabasco image/svg+xml

DOI:

https://doi.org/10.29105/vtga4.1-825

Keywords:

marketing, chocolate gourmet, consumidor mexicano

Abstract

Diversifications in chocolate market is growing and the increase in demand is constant. The consumer of quality chocolates also seeks differentiated advantages from the raw materials and inputs with which the product is manufactured. The cocoa and chocolate companies face challenges due to the high competition of the leading brands participating in this sector. The work presents the results of a research with a qualitative approach whose purpose was to know the expectations and knowledge that the Tabasco consumer has about gourmet chocolate from a marketing perspective.

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References

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Published

2018-12-21

How to Cite

Camacho-Gómez, M., & Suárez-Jiménez, R. del C. (2018). Tendencias del Marketing en el chocolate gourmet mexicano. Vinculategica Efan, 4(2), 704–709. https://doi.org/10.29105/vtga4.1-825

Issue

Vol. 4 No. 2 (2018): VinculaTégica EFAN 4(2) Julio - Diciembre 2018

Section

Papers

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