Estrategias de Marketing Social en Salud: Análisis comparativo Nuevo León-Tabasco
DOI:
https://doi.org/10.29105/vtga5.1-898Keywords:
comunicación para la salud, marketing social, salud públicaAbstract
Communication for health is a social process, it’s a mechanism of invention to generate enough influence to provide knowledge, attitudes and favorable practices for health care, the use of new information technologies doesn’t condition said practices. The objective of this investigation is to perform a comparative analysis of social marketing strategies to promote health, in Nuevo León and Tabasco. Methodology: qualitative study through semi-structured interviews directed to dominant informants of public health through the organization dedicated to bringing health services on Tabasco a Nuevo León states. Results: it has been founded similarities in the communication process of health by regulation, the difference lies in the usage of social networks. Conclusions: social marketing makes viable an idiology, on the way of thinking and acting for an attitudes’ change and healthy behaviours.
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