Validación de un instrumento para medir la intención de compra de productos agrícolas orgánicos
DOI:
https://doi.org/10.29105/vtga4.1-911Keywords:
actitud, norma subjetiva, control conductual percibido, intención de compra, productos orgánicos agrícolasAbstract
In the present study, it was proposed to evaluate an instrument that allows to measure the variables involved in the model of the theory of planned behavior, that is, attitude, subjective norm, perceived behavioral control and purchase intention specifically for organic agricultural products. For this purpose, instruments were compiled thus forming a questionnaire via email using a google drive form, to a sample of 102 consumers. Using Cronbach's alpha analysis, the results obtained demonstrated the empirical validity of the instrument within the acceptable values. It is proposed that, when using said instrument, sufficient empirical information is obtained that serves to make strategic decisions, as well as to enrich and sustain the existing ideas and theories about the intention to purchase, many of which have not been validated within the context of organic agricultural products.
Downloads
References
Aertsens, J. M. (2011). The influence of subjective and objective knowledge on attitude, motivations, and consumption of organic food. British Food Journal, 113(11), 1353-1378. DOI: https://doi.org/10.1108/00070701111179988
Ajzen, I. (2006). Constructing a theory of planned behavior questionnaire. A brief description of the.
Ajzen, I. (1996). The directive influence of attitudes on behavior. In P. &. Gllwitzer, The psychology of action: Linking cognition and motivation to behavior (385-403). New York, US: Guilford Press.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. DOI: https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I. M. (1980). Understanding attitudes and predicting social behavior. New Jersey: Prentice-Hall, Inc.
Al-Swidi, A. M. (2014). The role of subjective norms in the theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561-1580. DOI: https://doi.org/10.1108/BFJ-05-2013-0105
Arvola, A. V. (2008). The role of affective and moral attitudes in the Theory of Planned behavior. Appetite, 50(2), 443-454. DOI: https://doi.org/10.1016/j.appet.2007.09.010
Bonne, K. V.-B. (2007). Determinants of halal meat consumption in France. British Food Journal, 109(5), 367-386. DOI: https://doi.org/10.1108/0070700710746786
Chen, M. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food quality and preference, 18(7), 1008-1021. DOI: https://doi.org/10.1016/j.foodqual.2007.04.004
Conner, M. A. (1998). Extending the theory of planned behavior: A review and avenues for further research. Journal of Applied Social Psychology, 28(15), 1429-1464. DOI: https://doi.org/10.1111/j.1559-1816.1998.tb01685.x
Cortina, J. (1993). What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology, 78(1), 98-104. DOI: https://doi.org/10.1037//0021-9010.78.1.98
Cronbach, L. (1951). Coefficient alpha and the internal structure of the test. Psychometrika, 16, 297-334. DOI: https://doi.org/10.1007/BF02310555
D'Amico, M. D. (2016). Exploring environmental consciousness and consumer preferences for organic wines without sulfites. Journal of Cleaner Production, 120, 64-71. DOI: https://doi.org/10.1016/j.jclepro.2016.02.014
Díaz, A. P. (2015). Caracterización del consumidor de productos organicos en la ciudad de Toluca, Méx. Revista Mexicana de Agronegocios, 19(36).
Hasselbach, J. R. (2015). Motivations behind preferences for local organic food. Journal of International Consumer Marketing, 27(4), 295-306. DOI: https://doi.org/10.1080/08961530.2015.1022921
Hoppe, A. V. (2013). Consumer behavior towards organic food in Porto Alegre: an application of the theory of planned behavior. Revista de Economia y Sociología Rural, 51(1), 69-90. DOI: https://doi.org/10.1590/S0103-20032013000100004
INEGI. (2015). INEGI, Instituto Nacional de Estadística y Geogra- fía. En El sector alimentario en México 2014: http://internet.contenidos.inegi.org.mx/contenidos/productos/prod_serv/contenidos/espanol/bvinegi/productos/nueva_estruc/SAM/702825066574.pdf
Kraus, S. (1995). Attitudes and prediction of behavior: A meta-analysis of the empirical literature. Personality and Social Psychology Bulletin, 21(1), 58-75. DOI: https://doi.org/10.1177/0146167295211007
McFadden, J. H. (2017). Willingness to pay for natural, organic and conventional foods: The effects of information and meaningful labels. Food Policy, 68, 214-232. DOI: https://doi.org/10.1016/j.foodpol.2017.02.007
Magnusson, M. A.-H. (2001). Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), 209-227. DOI: https://doi.org/10.1108/00070700110386755
Millock, K. H. (2002). Willingness to pay for organic foods: a comparison between survey data and panel data from Denmark.
Monroe, K. &. (1985). The effect of price on subjective product evaluations. Perceived quality, 1(1), 209-232.
O'Fallon, M. G. (2007). To buy or not to buy: Impact on purchasing intentions of genetically modified foods. International Journal of Hospitality Management, 26(1), 117-130. DOI: https://doi.org/10.1016/j.ijhm.2005.10.003
Oviedo, H. (2005). Aproximación al uso del coeficiente alfa de Cronbach. Revista Colombiana de Psiquiatría, 34(4), 572-580.
Rimal, A. M. (2005). Agro-biotechnology and organic food purchase in the United Kingdom. British Food Journal, 107(2), 84-97. DOI: https://doi.org/10.1108/00070700510579162
Schiffman, L., & Kanuk, L. (2010). Comportamiento del consumidor (10ª ed.). Pearson Educación.
Schwentesius, R. C. (2000). Agricultura Orgánica en México.
Salgado-Beltrán, L. B.-M. (2011). Factores que influyen en el con- sumo sustentable de productos orgánicos en el noreste de México. Universidad y Ciencia, 27(3), 265-279.
Shah Alam, S. M. (2011). Applying the theory of planned behavior in halal food purchasing. International Journal of Commerce and Management, 21(1), 8-20. DOI: https://doi.org/10.1108/10569211111111676
Shing, A. V. (2017). Factors influencing Indian consumers's actual buying behavior towards organic food products. Journal of Cleaner Production, 167(473), 483. DOI: https://doi.org/10.1016/j.jclepro.2017.08.106
Sparks, P. S. (1995). Assessing and structuring attitudes toward the use of gene technology in food production. Basic and Applied Social Psychology, 16(3), 267-285. DOI: https://doi.org/10.1207/s15324834basp1603_1
Streiner, D. (1994). Figuring out factors: the use and misuse of factor analysis. The Canadian Journal of Psychiatry, 39(3), 135-140. DOI: https://doi.org/10.1177/070674379403900303
Streiner, D. (2003). Starting at the beginning: an introduction to coefficient alpha and internal consistency. Journal of Personality Assessment, 80(1), 99-103. DOI: https://doi.org/10.1207/S15327752JPA8001_18
Tarkiainen, A. S. (2005). Subjective norms, attitudes, and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), 808-822. DOI: https://doi.org/10.1108/00070700510629760
Willer, H., & Lernoud, J. (2017). The world of organic agriculture. Research Institute of Organic Agriculture FIBL.
Wu, P. &. (2011). The effect of store image and service quality on brand image and purchase intention for private label brands. Australasian Marketing Journal, 19(1), 30-39. DOI: https://doi.org/10.1016/j.ausmj.2010.11.001
Yadav, R. P. (2016). Intention to purchase organic food among young consumers: Evidence from a developing nation. Appetite, 96, 122-128. DOI: https://doi.org/10.1016/j.appet.2015.09.017
Zhang, Y. J. (2017). Application of an integrated framework to examine Chinese consumers' purchase intention toward genetically modified food. Food Quality and Preference. DOI: https://doi.org/10.1016/j.foodqual.2017.11.001
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
a). Authors keep copyright and give the journal the right of the first publication of the work under a Creative Commons attribution license. This license allows others to share the work as long as original authorship and initial publication in this journal is acknowledged.
b). Authors may make other independent and additional contractual agreements for the non-exclusive distribution of the version of the article published in this journal (e.g., include it in an institutional repository or publish it in a book) as long as they clearly indicate that the work was published for the first time in this journal.
c). Authors are allowed to self-archive their work in institutional repositories or on their own website before and during the submission process, as this may encourage productive exchanges and increase early and overall citation of the published work.
