Strategic Competencies and Their Relationship with Market Performance of Companies in Tamaulipas
DOI:
https://doi.org/10.29105/vtga10.4-921Keywords:
market performance, Strategic competencies, TamaulipasAbstract
This study investigates how strategic competencies affect market performance in commercial sector companies in Tamaulipas, Mexico. Using a questionnaire distributed to owners, managers, and accountants from 108 companies, data were collected and analyzed through structural equation modeling using SmartPLS 4. Findings indicate a positive and significant relationship between strategic competencies—such as resource management, customer responsiveness, development of key relationships, negotiation, and market analysis—and market performance, manifested in an increase in customer portfolio and market share. This link underscores the relevance of integrating strategic competencies into business management to improve competitiveness and growth in dynamic markets. The results provide empirical evidence that strengthening these competencies is crucial for business success in Tamaulipas, offering valuable insight for the development of strategies aimed at enhancing market performance. This work lays the groundwork for future research on the influence of strategic competencies in different contexts and sectors, expanding the understanding of their impact on business success.
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Copyright (c) 2024 Maritza Alvarez Herrera, Ernesto Quintanilla-Domínguez, Jesús Lavín-Verastegui
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