Las competencias estratégicas y su relación con el desempeño de mercado de las empresas en Tamaulipas

Ernesto Quintanilla-Domínguez; Maritza Alvarez-Herrera; Jesús Lavín-Verastegui

doi:10.29105/vtga10.4-921

Authors

Ernesto Quintanilla-Domínguez Universidad Autónoma de Tamaulipas https://orcid.org/0009-0002-2016-3299
Maritza Alvarez-Herrera Universidad Autónoma de Tamaulipas https://orcid.org/0000-0002-7518-3011
Jesús Lavín-Verastegui Universidad Autónoma de Tamaulipas

DOI:

https://doi.org/10.29105/vtga10.4-921

Keywords:

market performance, Strategic competencies, Tamaulipas

Abstract

This study investigates how strategic competencies affect market performance in commercial sector companies in Tamaulipas, Mexico. Using a questionnaire distributed to owners, managers, and accountants from 108 companies, data were collected and analyzed through structural equation modeling using SmartPLS 4. Findings indicate a positive and significant relationship between strategic competencies—such as resource management, customer responsiveness, development of key relationships, negotiation, and market analysis—and market performance, manifested in an increase in customer portfolio and market share. This link underscores the relevance of integrating strategic competencies into business management to improve competitiveness and growth in dynamic markets. The results provide empirical evidence that strengthening these competencies is crucial for business success in Tamaulipas, offering valuable insight for the development of strategies aimed at enhancing market performance. This work lays the groundwork for future research on the influence of strategic competencies in different contexts and sectors, expanding the understanding of their impact on business success.

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Author Biographies

Maritza Alvarez-Herrera, Universidad Autónoma de Tamaulipas

Doctor in Administration Sciences from the Autonomous University of Mexico. Professor-Researcher at the Victoria Faculty of Commerce and Administration, member of the National System of Researchers Level 1. Member of the Academic Body of Public and Business Management of the Autonomous University of Tamaulipas.

Jesús Lavín-Verastegui, Universidad Autónoma de Tamaulipas

Doctor in Administration Sciences from the Autonomous University of Mexico. Professor-Researcher at the Victoria Faculty of Commerce and Administration, member of the National System of Researchers Level 1. Member of the Academic Body of Public and Business Management of the Autonomous University of Tamaulipas.

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