Factors driving online sales in female-led households
DOI:
https://doi.org/10.29105/vtga11.6-1169Keywords:
Online sales, Women, Enterprises, Female entrepreneurshipAbstract
This research aims to determine the factors that induce online sales among female-led households. The variables considered include age, family size, education, employment status, and whether there are young or dependent children. It is expected that, with the growing popularity of e-commerce, this activity has become a means of supplementing the income of Mexican households, with women being more inclined toward such activities. The data used come from the Encuesta Nacional sobre Disponibilidad y Uso de Tecnologías de la Información en los Hogares (ENDUTIH) 2023. The results show that online sales are positively associated with female-headed households (significant at the 95% confidence level), education level, the presence of minors in the household, and individuals who are employed. Conversely, factors negatively associated with online sales include age, household size (significant at the 95% confidence level), and the presence of elderly individuals in the household. The study concludes that online sales represent a viable option for Mexican women to supplement their income.
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Copyright (c) 2025 Karen Yaneth Rivera-Flores; Ceyla Antonio-Anderson y Magali López-Riojas
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