Green marketing and Green Criminology: interdisciplinarity for social responsibility and sustainable development in the private sector
DOI:
https://doi.org/10.29105/vtga12.1-1197Keywords:
Green Criminology, Sustainable Development, Green Marketing, Corporate Social ResponsibilityAbstract
Marketing and Green Criminology are intertwined in an approach that promotes corporate social responsibility (CSR) and sustainable development. Green Marketing advocates the sustainability of brands through their products and services, while Green Criminology studies environmental crimes. Economic and social sciences can work together to promote ethical and environmentally sustainable business practices. This study aims to explore the connection between Marketing and Green Criminology with a focus on CSR and sustainable corporate practices that favour the environment and society. Through documentary analysis, a theoretical construct was developed to address the objective. In this context, it highlights the urgency of adopting new business models focused on sustainability, capable of generating bonds of trust with consumers, collaborators and strategic partners, under environmental regulations and legislation. Such practices not only strengthen corporate reputation, but also favour a more sustainable return on investment (ROI) and encourage the incorporation of a greater number of companies in responsible initiatives, aligned with the environmental challenges of the 21st century.
Downloads
References
Accountability. (2003). Norma de Aseguramiento AA 1000. www.accountability.org/index.html
Aguilar, A. E. (2016). Marketing verde, una oportunidad para el cambio organizacional. Realidad y reflexión (44), 92-106. DOI: https://doi.org/10.5377/ryr.v44i0.3567
Alfaro, J. M., Limón, B., Martínez, G. A. y Tijerina, G. (2009). Ambiente y Sustentabilidad. Por una educación ambiental. (1ª ed.) México: Grupo Editorial Patria.
American Marketing Association. (2017). Marketing Power. http://www.marketingpower.com/Pages/default.aspx
Arroyo-Quiroz, I. y Wyatt, TR. (2018). Green Crime in Mexico. A Collection of Case Studies. London: Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-319-75286-0 DOI: https://doi.org/10.1007/978-3-319-75286-0
Arroyo-Quiroz, I. y Wyatt, TR. (2019). Tráfico de vida silvestre entre la Unión Europea y México. Revista Crítica Penal y Poder, 16, 32-52. https://revistes.ub.edu/index.php/CriticaPenalPoder/article/view/28572
Ayling, J. (2017). Prevention of transnational environmental crime and regulatory pluralism. In Drahos, P. (Ed.) Regulatory Theory: Foundations and applications (pp. 499-516). Australia: ANU Press. https://doi.org/10.22459/RT.02.2017.29 DOI: https://doi.org/10.22459/RT.02.2017.29
Ballew, M. T. (2019). Environmental marketing: Strategies for sustainability. Routledge.
Barrera, E., García, C., Lozano, J.y Raufflet, E. (2012). Responsabilidad Social Empresarial. (1a ed.) México: Pearson.
Blanken, A. (2012). Green marketing and greenwashing: The ethical issues of green marketing. Environmental Marketing Review, 2(3), 1-10.
Boada, M. y V. Toledo. (2003). El planeta nuestro cuerpo. La Ecología, el ambientalismo y la crisis de la modernidad. Ciencia para todos 194. Fondo de Cultura Económica. México.
Bowen, H. (1953). Social responsibilities of the businessman. New York, Estados Unidos: Harper & Row.
Brundtland Commission. (1987). Our common future. Bruselas: World Comission on Environment and Development.
Camacho, J. I., Gordillo, R. I., Laguna, H., Moguel, M.J., y Trejo, J. R. (2013). La Responsabilidad Social de las Empresas: El caso de las organizaciones extranjeras del sector de comercio en el estado de Chiapas. (1a ed.). México. Fontamara.
Cantú-Martínez, P. C. (2008). Desarrollo sustentable. Conceptos y reflexiones. Colección Tendencias Científicas. México: Ed. Universidad Autónoma de Nuevo León.
Carpio-Domínguez, J., Arroyo-Quiroz, I. y Vargas-Orozco, C. (2020). La criminología verde como elemento fundamental en la formación profesional de criminólogos en México. EduCiencia, 5(9), 38-53. https://doi.org/10.29059/educiencia.v5i1.187 DOI: https://doi.org/10.29059/educiencia.v5i1.187
Carpio-Domínguez, J. (2023). Criminología verde para México: Desarrollo de una perspectiva verde en la herencia criminológica mexicana. México: Universidad Autónoma de Tamaulipas-Tirant Lo Blanch. https://doi.org/10.29059/LUAT.317
Castro Alfaro, A. (2018). Economía, salud, desarrollo humano e innovación en el desarrollo sustentable. https://conocimientoglobal.org/revista/index.php/cglobal/article/view/2/1
Castro-Salazar, I. y Carpio-Domínguez, J. (2022). Lavado de vida silvestre y forestal desde el discurso legal y la autoridad en México. DIKE, 32(2022), 1-32. http://www.apps.buap.mx/ojs3/index.php/dike/article/view/2474
Castro-Salazar, I. y Carpio-Domínguez, J. (2024). Denuncias ambientales como participación ciudadana, Biolex Revista Jurídica del Departamento de Derecho, 16(27), 1-31. https://doi.org/10.36796/biolex.v16i27.401 DOI: https://doi.org/10.36796/biolex.v16i27.401
Chan-Quijano, J., Valdez-Hernández M., González-Salvatierra C., Ceccon, E. y Cach-Pérez, M. (2023). Desempeño fisiológico de dos especies arbóreas en un suelo contaminado con petróleo. Botanical Sciences, 101(1), 197-216. https://doi.org/10.17129/botsci.3060. DOI: https://doi.org/10.17129/botsci.3060
Corona, A. (2000). ECONOMÍA ECOLÓGICA: Una metodología para la sustentabilidad. (1a ed.). México: Facultad de Economía, UNAM.
De Haan, G., y Rieckmann, M. (2015). Higher education for sustainable development: Insights and perspectives. Routledge.
Delgado, R. (2015). El CEMEFI y el distintivo. https://www.eleconomista.com.mx/opinion/El-Cemefi-y-el-Distintivo-de-ESR 20150126-0004.html
Delmas, M. A., y Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64–87. https://doi.org/10.1525/cmr.2011.54.1.64 DOI: https://doi.org/10.1525/cmr.2011.54.1.64
Gallego Cáceres, C. y Martínez Bárbero, I. (2006). Responsabilidad social organizacionalcompromiso y fidelización dentro de la empresa. Capital humano: revista para la integración y desarrollo de los recursos humanos, ISSN-e 2253-8453, ISSN 1130-8117, Año nº 19, Nº 197, 2006, págs. 50-52
Galtung, J. (1969). Violence, peace, and peace research. Journal of Peace Research, 6(3), 167–191. https://doi.org/10.1177/002234336900600301 DOI: https://doi.org/10.1177/002234336900600301
Greenpeace. (2018). Nestlé and palm oil: A love affair that’s bad for the planet. Greenpeace.
Hellriegel, D., Jackson, S. E., y Slocum, J. W. (2008). Administración: Un enfoque basado en competencias (11ª ed.). Cengage Learning.
Husted, B. W. y Allen, D. B. (2006). Corporate social responsibility in the multinational enterprise: strategic and institutional approaches. Journal of International Business Studies, 37(6), 838-849. https://doi. org/10.1057/palgrave.jibs.8400227 DOI: https://doi.org/10.1057/palgrave.jibs.8400227
International Organization for Standardization (ISO). (2010). ISO 26000 Social Responsibility. www.iso.org/iso/social_responsibility
Jahiel, A. (1999). Green criminology: A contribution to the study of environmental crimes. Theoretical Criminology, 3(1), 61–79.
Knowles, L., y Mathur, I. (2000). An analysis of the wealth effects of green marketing strategies. Journal of Business Research, 50, 193 - 200. https://pdfs.semanticscholar.org/c1a8/58c1a293b93e-71c2aacb2c5e96814f421986.pdf DOI: https://doi.org/10.1016/S0148-2963(99)00032-6
Kotler, P. y Amstrong, G. (2008). Fundamentos de Marketing. (8ª ed.). México. PEARSON Educación.
Kotler, P., y Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Le Clercq, J. (2024). La insoportable levedad de la justicia climática en el AR6 del IPCC. Foro internacional, 64(3), 573-610. https://doi.org/10.24201/fi.v64i3.3072 DOI: https://doi.org/10.24201/fi.v64i3.3072
Le Clercq, J. y Cedillo, C. (2022). Números de la injusticia ambiental: la medición de la impunidad en México. Íconos. Revista de Ciencias Sociales, (73), 179-200. https://doi.org/10.17141/iconos.73.2022.5172 DOI: https://doi.org/10.17141/iconos.73.2022.5172
Lopes, V. N., y Pacagnan, M. N. (2014). Marketing verde e práticas socioambientais nas indústrias do Paraná. Revista de Administração, 49(1), 116-128. https://doi.org/10.5700/rausp1135 DOI: https://doi.org/10.5700/rausp1135
Luege, J. L., Rodríguez, M. y Ruge, T. (2006). Estrategia de Educación Ambiental para la Sustentabilidad en México. (1a ed.).México: Pangea Producciones.
Lynch, M. J. (2002). The study of environmental crime: The green criminology perspective. In R. White & K. Haines (Eds.), Environmental crime: A reader (pp. 11-28). Routledge.
Lynch, M.J. y Stretesky, P.B. (2014) Exploring Green Criminology: Toward a Green Criminological Revolution. Farnham: Ashgate.
Lynch, M. J., Stretesky, P. B., y Long, M. A. (2017). Green criminology: Crime, justice, and the environment. Routledge. DOI: https://doi.org/10.1525/9780520964228
Lyon, T. P., y Montgomery, A. W. (2015). The means and end of greenwash. Organization & Environment, 28(2), 223–249. https://doi.org/10.1177/1086026615575332 DOI: https://doi.org/10.1177/1086026615575332
Maram, L. (2011). La diferencia entre marketing social y responsabilidad social. http://www.luismaram.com/2011/07/08/la-diferencia-entre-marketing-social-y responsabilidad-social/
Marteache Solans, N. (2024). Criminología verde. Revista Española de Investigación Criminológica. Vol. 21. https://doi.org/10.46381/reic.v21i2.910 DOI: https://doi.org/10.46381/reic.v21i2.910
Matten, D. y Moon, J. (2008). “Implicit” and “explicit” CSR: A conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33(2), 404-424. https://doi. org/10.5465/amr.2008.31193458 DOI: https://doi.org/10.5465/amr.2008.31193458
Muriel, R. (2006). Gestión Ambiental. Idea Sostenible, 13, 1-8.
Nidumolu, R., Prahalad, K. y Rangaswami, R. (2009). Why sustainability is now the key driver of innovation. Harvard Business Review, 56-64.
Nurse, A. (2016). Policing wildlife: Perspectives on the enforcement of wildlife legislation. Palgrave Macmillan.
Parguel, B., Benoît-Moreau, F., y Larceneux, F. (2011). Can consumers identify the true green brands?. Journal of Business Research, 64(8), 1054-1060. https://doi.org/10.1016/j.jbusres.2010.11.015
Pearce, D., y Turner, R. K. (1990). Economics of natural resources and the environment. Harvester Wheatsheaf.
Peattie, K., y Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Market Research, 8(4), 357–370. https://doi.org/10.1108/13522750510619733 DOI: https://doi.org/10.1108/13522750510619733
Reich, R. (1998). The new meaning of corporate social responsibility. California Management Review, 40 (2), 8-17. DOI: https://doi.org/10.2307/41165930
Reyes-Carlos, A. E., Canibe-Cruz, F., y Ramos-Rubio, P. (2024). Adaptación a un mundo cambiante: Abordando los desafíos de las 4Ps en el marketing Pos-pandemia Covid-19. Vinculatégica EFAN, 10(5), 83–98. https://doi.org/10.29105/vtga10.5-972 DOI: https://doi.org/10.29105/vtga10.5-972
Scherer, A. G. y Palazzo, G. (2011). The new political role of business in a globalized world: A Review of a new perspective on CSR and its implications for the firm, governance, and democracy. Journal of Management Studies, 48(4), 899-931. https://doi. org/10.1111/j.1467-6486.2010.00950.x DOI: https://doi.org/10.1111/j.1467-6486.2010.00950.x
Sollund, R. (2013). Eco-global crimes: Contemporary problems and future challenges. Routledge.
South, N. (1998). A green field for criminology? A proposal for a perspective. Theoretical Criminology, 2(2), 189–210. https://doi.org/10.1177/1362480698002002002 DOI: https://doi.org/10.1177/1362480698002002004
South, N. (2010). The ecocrime/ecoharm divide: The case for harm-based environmental justice. Contemporary Justice Review, 13(4), 449–465.
Spapens, T., White, R., y Kluin, M. (Eds.) (2016). Environmental Crime and Its Victims. Routledge. DOI: https://doi.org/10.4324/9781315580005
Strandberg, L. (2010). La medición y la comunicación de la RSE: indicadores y normas. http://www.iese.edu/es/ad/catedras/caixa/Newsletters2009/Newsletter9FormatoBase.asp
Tamayo Cevallos, C. D. y Ruiz Malbarez, M. C. (2018). De la responsabilidad social empresarial al balance social. Cofin Habana, 12(1), 304-320. d http://scielo.sld.cu/scielo.php?script=sci_arttext&pid=S207360612018000100020&lng=es&tlng=pt.
TerraChoice. (2010). The seven sins of greenwashing: A report on environmental claims in consumer markets. TerraChoice Environmental Marketing.
Torres-Alfaro, D., Carpio-Domínguez, J. y Castro-Salazar, J. (2023). Pesca ilegal en México durante el periodo 2010-2022. Una exploración desde la criminología verde. Revista Mexicana De Ciencias Penales, 7(21), 119-144. https://doi.org/10.57042/rmcp.v7i21.665 DOI: https://doi.org/10.57042/rmcp.v7i21.665
Tregidga, H., Milne, M. J., y Kearins, K. (2014). From sustainable to sustainability: The evolution of the sustainability discourse in business and the challenges of the post-sustainability era. Accounting, Auditing & Accountability Journal, 27(4), 672-696.
UN. (1987). Report of the world commission on environment and development. United Nations. http://www.un-documents.net/our-common-future. pdf 14/07/2015.
Walker, R. H. y Hanson, D. J. (1998). Marketing verde and Green Places: A Taxonomy for the Destination Marketer. Journal of Marketing Management, vol. 14 (6), pp.623–639. DOI: https://doi.org/10.1362/026725798784867671
Walters, R. (2010). Eco-crime and genetically modified food. Routledge. DOI: https://doi.org/10.4324/9780203844151
White, R. (2008). Crimes Against Nature: Environmental Criminology and Ecological Justice. Willan Publishing.
White, R. (2013). Environmental harm: An eco-justice perspective. Policy Press. DOI: https://doi.org/10.46692/9781447300427
Wyatt, T. (2022). Wildlife Trafficking. A deconstruction of the crime, victims and offenders. Switzerland: Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-030-83753-2 DOI: https://doi.org/10.1007/978-3-030-83753-2
Wyatt, T. (2021). Is CITES Protecting Wildlife?: Assessing Implementation and Compliance (1st ed.). Switzerland: Routledge. https://doi.org/10.4324/9781003007838 DOI: https://doi.org/10.4324/9781003007838-1
Zúñiga, E. (2012). Greenwashing, la mercadotecnia que no es ecoamigable. http://www.altonivel.com.mx/24322-greenwashing-la-mercadotecnia-queno-es-ecoamigable.html
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Cristina Ancer Nevárez, José Luis Carpio Domínguez
This work is licensed under a Creative Commons Attribution 4.0 International License.
a). Authors keep copyright and give the journal the right of the first publication of the work under a Creative Commons attribution license. This license allows others to share the work as long as original authorship and initial publication in this journal is acknowledged.
b). Authors may make other independent and additional contractual agreements for the non-exclusive distribution of the version of the article published in this journal (e.g., include it in an institutional repository or publish it in a book) as long as they clearly indicate that the work was published for the first time in this journal.
c). Authors are allowed to self-archive their work in institutional repositories or on their own website before and during the submission process, as this may encourage productive exchanges and increase early and overall citation of the published work.
