Factores que influyen en el precio de los alojamientos digitales en Monterrey, México.

José Omar Rivera-Campos; Héctor Manuel Sotelo-Ahumada

doi:10.29105/vtga12.1-1251

Authors

José Omar Rivera-Campos Universidad Autónoma de Nuevo León https://orcid.org/0009-0003-8542-2420
Héctor Manuel Sotelo-Ahumada Universidad Autónoma de Nuevo León

DOI:

https://doi.org/10.29105/vtga12.1-1251

Keywords:

accommodations, Metropolitan area of Monterrey, hedonic prices

Abstract

This document examines the determinants of digital accommodation pricing in Monterrey, using Airbnb listings as a case study. It is framed within the emergence of the sharing economy and digital tourism, which have reshaped the urban landscape and the accessibility of temporary lodging. Based on a quantitative model, factors such as the number of rooms, location, user rating, and average nightly price are taken into account. The findings indicate a concentration of listings in areas with high urban value and reveal that variables such as perceived quality by users have a significant impact on pricing. According to the literature, for these platforms to continue growing, regulatory frameworks should keep pace with their evolution in order to mitigate observed negative effects such as gentrification, intensive land use, and tax informality in short-term rentals.

The evaluation considers the size, quality, and sociability of the area. It uses quantitative techniques to identify significant patterns and relationships that illuminate the local real estate market.

This reflection is drawn from the context of the globalization of the collaborative economy, in which digital platforms have disrupted traditional rental systems and have had a debated economic and urban impact. This development has generated a demand for regulation of the rental of housing for tourism, based on the effect of this activity on the housing market and the price of rents.

Downloads

Download data is not yet available.

References

Barron, K., Kung, E., & Proserpio, D. (2020). The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb. Marketing Science, 39(4), 589-608.

https://doi.org/10.1287/mksc.2019.1193 DOI: https://doi.org/10.1287/mksc.2019.1193

Cheng, M., & Jin, X. (2019). What do Airbnb users care about? An analysis of online review comments. International Journal of Hospitality Management, 76, 58–70.

https://doi.org/10.1016/j.ijhm.2018.04.004 DOI: https://doi.org/10.1016/j.ijhm.2018.04.004

Chen, Y., & Xie, K. L. (2017). Consumer valuation of Airbnb listings: a hedonic pricing approach. International Journal of Contemporary Hospitality Management, 29(9), 2405–2424.

https://doi.org/10.1108/IJCHM-10-2016-0606 DOI: https://doi.org/10.1108/IJCHM-10-2016-0606

Chen, Y., Zhang, R., & Liu, B. (2021). Fixed, flexible, and dynamic pricing decisions of Airbnb mode with social learning. Tourism Economics, 27(8), 1735–1756.

https://doi.org/10.1177/1354816619896956 DOI: https://doi.org/10.1177/1354816619896956

Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62–73.

https://doi.org/10.1016/j.tourman.2016.01.013 DOI: https://doi.org/10.1016/j.tourman.2016.01.013

Gallegos-Martínez, J. A., Rincón-Sánchez, E., & Romero-Jasso, E. (2020). El impacto del marketing digital para captar clientes potenciales en el mercado inmobiliario en la zona metropolitana de Monterrey. Vinculatégica EFAN, 6(2), 1592–1603.

https://doi.org/10.29105/vtga6.2-669 DOI: https://doi.org/10.29105/vtga6.2-669

Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., & Goodwill, A. (2018). Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings. Journal of Travel & Tourism Marketing, 35(1), 46–56.

http://dx.doi.org/10.1080/10548408.2017.1308292 DOI: https://doi.org/10.1080/10548408.2017.1308292

Gurran, N., & Phibbs, P. (2017). When tourists move in: How should urban planners respond to Airbnb? Journal of the American Planning Association, 83(1), 80–92.

https://doi.org/10.1080/01944363.2016.1249011 DOI: https://doi.org/10.1080/01944363.2016.1249011

Gutiérrez, J., García-Palomares, J. C., Romanillos, G., & Salas-Olmedo, M. H. (2017). The eruption of Airbnb in tourist cities: Comparing spatial patterns of hotels and peer-to-peer accommodation in Barcelona. Tourism Management, 62, 278–291.

https://doi.org/10.1016/j.tourman.2017.05.003 DOI: https://doi.org/10.1016/j.tourman.2017.05.003

Guttentag, D. (2015). AirBnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192-1217.

https://doi.org/10.1080/13683500.2013.827159 DOI: https://doi.org/10.1080/13683500.2013.827159

Li, J., Moreno, A., & Zhang, D. J. (2016). Agent behavior in the sharing economy: Evidence from Airbnb. Ross School of Business Paper, (1298).

http://dx.doi.org/10.2139/ssrn.2708279 DOI: https://doi.org/10.2139/ssrn.2708279

López-Villa, B. G., & López-Torres, V. G. (2019). Propuesta de normativa administrativa fiscal para el arrendamiento de vivienda: Caracterización y evasión de ISR. Vinculatégica EFAN, 5(2), 1044–1055.

https://doi.org/10.29105/vtga5.2-724 DOI: https://doi.org/10.29105/vtga5.2-724

Moreno Murrieta, R. E., & Alvarado Lagunas, E. (2011). El entorno social y su impacto en el precio de la vivienda: Un análisis de precios hedónicos en el Área Metropolitana de Monterrey. Trayectorias, 14(33-34), 131-147.

https://www.redalyc.org/articulo.oa?id=60724509007

Muñoz, P. (2017). La economía colaborativa: ¿una solución alternativa o un desafío a la economía tradicional? Revista Iberoamericana de Estudios de Desarrollo, 6(1), 30–49.

https://doi.org/10.26754/ojs_ried/ijds.213

Oskam, J., van der Rest, J. P., & Telkamp, B. (2018). What’s mine is yours—but at what price? Dynamic pricing behavior as an indicator of Airbnb host professionalization. Journal of Revenue and Pricing Management, 17(5), 311–328.

https://doi.org/10.1057/s41272-018-00157-3 DOI: https://doi.org/10.1057/s41272-018-00157-3

Salas-Olmedo, M. H., Gutiérrez, J., García-Palomares, J. C., & Romanillos, G. (2018). La irrupción de Airbnb en ciudades turísticas: el caso de Barcelona. Investigaciones Geográficas, (70), 5–23.

https://doi.org/10.14198/INGEO2018.70.01 DOI: https://doi.org/10.14198/INGEO2018.70.01

Tonga, B., & Gunter, U. (2020). Hedonic pricing and the sharing economy: how profile characteristics affect Airbnb accommodation prices in Barcelona, Madrid, and Seville. Current Issues in Tourism, 25(20), 3309–3328.

https://doi.org/10.1080/13683500.2020.1718619 DOI: https://doi.org/10.1080/13683500.2020.1718619

Tussyadiah, I. P., & Pesonen, J. (2016). Drivers and barriers of peer-to-peer accommodation stay–an exploratory study with American and Finnish travelers. Current Issues in Tourism, 21(6), 703–720.

https://doi.org/10.1080/13683500.2016.1141180 DOI: https://doi.org/10.1080/13683500.2016.1141180

Wang, D., & Nicolau, J. L. (2017). Price determinants of sharing economy based accommodation rental: A study of listings from 33 cities on Airbnb.com. International Journal of Hospitality Management, 62, 120–131.

https://doi.org/10.1016/j.ijhm.2016.12.007 DOI: https://doi.org/10.1016/j.ijhm.2016.12.007

Zhang, Z., Ye, Q., Law, R., & Li, Y. (2010). The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews. International Journal of Hospitality Management, 29(4), 694–700.

http://dx.doi.org/10.1016/j.ijhm.2010.02.002 DOI: https://doi.org/10.1016/j.ijhm.2010.02.002

Zervas, G., Proserpio, D., & Byers, J. W. (2017). The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry. Journal of Marketing Research, 54(5), 687–705.

https://doi.org/10.1509/jmr.15.0204 DOI: https://doi.org/10.1509/jmr.15.0204