Factors influencing consumer satisfaction in gastronomic tourism
Keywords:
Culinary Tourism, performance, experience, cultural patrimony, satisfactionAbstract
The Gastronomic Tourism (TG) is an activity oriented to the consumption of products and services related to the food or drinks of place. The TG has an important presence in the innovation of the tourist destinations. The consumer of this type of tourism achieves their satisfaction through certain specific needs that distinguish it from other segments. The objective of this investigation was to investigate the specific factors that affect the satisfaction of TG's consumer. The methodology developed was of the non-experimental type from the perspective of an exploratory study, so empirical studies with the same reference frame were analyzed to contextualize the phenomenon. The results of the theoretical analysis showed that the factors affecting consumer satisfaction of the TG are 1) the performance of the product and gastronomic service, 2) the gastronomic experience and 3) the encounter with the gastronomic cultural patrimony.
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