Digital Marketing as a driver of Social Entrepreneurship. The case of Zacatecas.

Authors

  • José Felipe Soriano-Suárez del Real Autonomous University of Aguascalientes image/svg+xml
  • Sandra Yesenia Pinzón-Castro Universidad Autónoma de Aguascalientes image/svg+xml

Keywords:

Social Entrepreurship, Digital Marketing

Abstract

The present article focuses on the way that some creative groups have managed to excel as entrepreneurs in their respective areas whit the use of digital marketing, in addition to strengthening their group networks and actively increasing social participation, both in an online world and in the world is offline. It shows some of the opinions of the members of these creative movements and their social entrepreneurial attitude, through in-depth interviews. In a timely manner we will analyze the positive effects that Digital Marketing can bring to increase the social entrepreneurship and that the groups create with a greater presence in Zacatecas.

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References

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Castells, M. (2012). Redes de indignación y esperanza: los movimientos sociales en la era de Internet. (Alianza. Ed.). Madrid.

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ASPECTOS HISTÓRICOS Y METODOLÓGICOS. (Vol. 188, pp. 781-794). Madrid.: ARBOR Ciencia, Pensamiento y Cultura.

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Published

2018-06-01

How to Cite

Soriano-Suárez del Real, J. F., & Pinzón-Castro, S. Y. (2018). Digital Marketing as a driver of Social Entrepreneurship. The case of Zacatecas. Vinculategica Efan, 3(2), 7–13. Retrieved from https://vinculategica.uanl.mx/index.php/v/article/view/1319

Issue

Vol. 3 No. 2 (2018): VinculaTégica EFAN 3(2) July 2017 - June 2018

Section

Papers

License

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