Evaluación de sitios web en las pequeñas empresas agroindustriales

Abstract

Website design as a business strategy has become an
option for companies that want to enter new market
areas and increase their sales. It is a useful tool for
marketing strategies and at a lower cost compared to
other traditional strategies. The purpose of this article
was to show the evaluation of the speed of the websites,
degree of authority and ease of use, as basic elements
that must be considered in the design and
implementation of a website. The evaluation was
carried out through web tools that allowed free analysis
of the sites and a checklist offered by the Sirius metric
to evaluate their usability. 50 percent took over 3
seconds to load, showed low domain authority and
usability issues.