Relación del e-Commerce con un Proceso de Cambio Organizacional en Empresas del Sector Comercio del Área Metropolitana de Guadalajara

Luis Alberto Bellon-Álvarez; Francisco Javier López-Cerpa; Margarita Isabel  Islas-Villanueva

doi:10.29105/vtga5.2-703

Authors

Luis Alberto Bellon-Álvarez University of Guadalajara
Francisco Javier López-Cerpa University of Guadalajara
Margarita Isabel Islas-Villanueva University of Guadalajara

DOI:

https://doi.org/10.29105/vtga5.2-703

Keywords:

Comercio electrónico, Cambio organizacional, Globalización, Economia digital

Abstract

This research analyzes the effect of the e-commerce in a process of organizational culture change. The ecommerce is a factor that greatly influences the processes of change in organizations. The objective of this research was to know what factors influence a process of organizational culture change in commercial organizations of the Metropolitan Area of Guadalajara (AMG). Another objective was to determine the effects of e-commerce in a process of organizational culture change in commercial organizations of the AMG. The results indicate that e-commerce is a factor of great importance; it favors the implementation of a process of organizational change; the results also reflect that globalization manifests itself more and more in the world, which indicates that it is a factor that influences a process of organizational culture change.

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