Tecnologías de la información y la comunicación (TIC´s) como herramientas para la creatividad e innovación de los alumnos de negocios internacionales mercadotecnia de la universidad de Guadalajara: caso CUCEA
DOI:
https://doi.org/10.29105/vtga5.2-768Keywords:
TIC, Creatividad e InnovaciónAbstract
This work aims at the analysis of ICT at the higher level of students of the international business and marketing degree of the University of Guadalajara, to identify the use of new technologies in their classes and to assess them if they can directly impact their creativity and innovation in their academic training and future professional lives. Similarly, we want to know if teachers use ICT during their course in an easy way so that students take advantage of both their academic training and their professional life and if there are some delimitations when using technological tools.
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