Propuesta de plan estrategico para la agencia de carga “cargamex”.

Authors

  • Raúl Gustavo Acua-Popocatl Autonomous University of Mexico State image/svg+xml
  • Selene Jiménez-Bautista Autonomous University of Mexico State image/svg+xml
  • Darío Ibarra-Zavala Autonomous University of Mexico State image/svg+xml

DOI:

https://doi.org/10.29105/vtga4.1-821

Keywords:

plan estratégico, agencias de carga, expedidores

Abstract

Cargo agencies are nowadays major players in international trade in Mexico, they are actors whose contributions to international and domestic trade were initially diffuse but over time, their entrepreneurial actions and benefits have begun to be defined in more detail. In order to be successful in the business of logistics operations, they must plan their activities to survive in a complex, changing and competitive environment. In this article, we analyze the step by step process in the development of a strategic plan for the company CargaMex starting by analyzing 4 theoretical approaches available for strategic planning, as well as developing a methodology composed of 7 steps, elaborating the objectives and actions for the plan and the making of 4 future scenarios which the business and the sector are evolving.

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References

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Published

2018-12-21

How to Cite

Acua-Popocatl, R. G., Jiménez-Bautista, S., & Ibarra-Zavala, D. (2018). Propuesta de plan estrategico para la agencia de carga “cargamex” . Vinculategica Efan, 4(2), 670–679. https://doi.org/10.29105/vtga4.1-821

Issue

Vol. 4 No. 2 (2018): VinculaTégica EFAN 4(2) Julio - Diciembre 2018

Section

Papers

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