Estrategias empresariales para el liderazgo competitivo de una MiPyME de servicios profesionales: caso de estudio Facetas Group
DOI:
https://doi.org/10.29105/vtga4.1-859Keywords:
estrategias, liderazgo, MiPyMEAbstract
The tertiary sector is undoubtedly the most strengthened in Mexico, being the economic activity of services the most relevant. The present research was conducted in the municipal framework of Puerto Vallarta, Jalisco, where more than half of the economic units are located in this sector, within which are the companies dedicated to the provision of professional services. For this, Facetas Group was taken as a subject of study, a leading company that has more than
twenty years in the market. The research objective was to analyze the strategies that have allowed the company Facetas Group to be a leader in the market, using a qualitative methodology, inductive approach and case scope. Through the theory of strategic management, it was identified that market diversification has been its strength, because, thanks to this strategy, the company has managed to position itself and capture emerging markets.
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