Aceptación y uso del Marketing Digital en el Sector Inmobiliario en Nuevo León
DOI:
https://doi.org/10.29105/vtga5.1-896Keywords:
industria 4.0, realidad aumentada, marketing digital, cuantitativa, descriptivo-correlacional.Abstract
The industry 4.0 is the new technological revolution that is taking place. As such we must give it the importance it deserves and analyze if the population is aware of it and what can be achieved with it. Industry 4.0 covers several points, but in terms of this research we rely on the concept of augmented reality and how it can help / affect digital marketing. It should be noted that the terms mentioned above are not synonymous. The problem to be solved is focused on how much is known about augmented reality and what benefits it gives us, to companies, consumers, etc. Our methodology in this research is quantitative descriptive-correlational in a population of 30 companies in the metropolitan area of Monterrey, Nuevo León. The results obtained were analyzed and to a large extent the expected results were the ones foretold on our hypotheses.
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