Propuesta de competitividad por preciación de patrocinio: MIPYMES avícolas para su producto huevo de consumo
DOI:
https://doi.org/10.29105/vtga4.1-904Keywords:
marketing, mipyme, modelo, patrocinio, precioAbstract
This article analyzes the development of a policy of product prices, focused on SMEs that offer commodities products, particularly in the poultry industry, the SME have the problem that their pricing is determined strongly by market prices since they do not generate large volumes of product don’t impact significantly the market, and in turn do not manage to generate significant economies of scale so that the cost of their production don’t allow to yield attractive returns, this situation that puts them in the worst of situations. For this, a pricing model is proposed based on the sponsorship model, which improves its competitiveness, based on the models of consumer value, in which the consumer product is a derivative of a principal, whose value derives from the price of the product to be consumed.
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