Theoretical perspective of coffee exporting companies in México.
DOI:
https://doi.org/10.29105/vtga12.2-1220Keywords:
International trade, coffee, exports, logistics, product quality, innovation, government assistanceAbstract
Coffee is one of the world's leading raw materials, generating value for its producers and exporting companies. It creates millions of direct and indirect jobs throughout the production chain of this aromatic product. This has driven the adoption of new production systems, favoring its positioning in international markets.
The study suggests that the export performance of Mexican coffee companies is influenced by various strategic factors, including: the logistics infrastructure network, production capacity, the use of technology in processes, product quality, and government support. These elements, together, shape the environment that determines the competitiveness of coffee companies in global trade and constitute the central variables of analysis in this research.
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