Digital strategies for business development of MSMEs in the State of Veracruz
DOI:
https://doi.org/10.29105/vtga11.6-1252Keywords:
Strategy, Digital, Marketing, MSMEsAbstract
MSMEs represent a base for Mexico's economy, however, they do not implement key digital strategies for their business development. The objective of this research is to analyze the implementation of digital marketing strategies in MSMEs in the State of Veracruz, in order to demonstrate their importance for business development in the era of digital transformation in the period August 2024 - February 2025. The research was conducted with a quantitative approach, with descriptive scope and cross-sectional cut; through an instrument that includes 8 identification questions and 9 Likert scale questions, giving a total of 17 items applied virtually and in person. The results obtained showed that MSMEs in the State of Veracruz do not use digital tools, which prevents their transformation towards marketing 5.0. The conclusion is that despite the fact that MSMEs implement marketing strategies, they develop poorly by not adopting the emerging technologies available to them, causing a brake on their business development
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Copyright (c) 2025 Yesenia Janeth Juárez Juárez, Javier Pino Herrera, Ingrid Mariana Hernández Torres
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