Los retos de una paraestatal productora de leche en el posicionamiento de MARCA
DOI:
https://doi.org/10.29105/vtga6.1-607Keywords:
Mercado, Leche, Unidades Economicas, Intervencion GubernamentalAbstract
The milk market in Mexico is one of the most attractive
in the world if it were consumer products. Various
economic units such as small producers, large
distributors as well as the government participate in the
Mexican Market. In this article we will explain the
current situation and the importance of the government in
its participation, as well as the difficulties and gaps that
affect its participation today.
Downloads
References
Euromonitor. (09 de 2019). Drinking Milk Products in Mexico. Recuperado el 03 de 03 de 2020, de
EUROMONITOR: https://www.euromonitor.com/drinking-milk-products-in-mexico/report
FAO. (2019). FAO. 2019. El sistema alimentario en México - Oportunidades para el campo mexicano en la
Agenda 2030 de Desarrollo Sostenible. Recuperado el 9 de 03 de 2020, de Organización de las
Naciones Unidas para la Alimentación y la Agricultura:
http://www.fao.org/3/CA2910ES/ca2910es.pdf
Kantar Worldpanel. (31 de 05 de 2018). Kantar Noticias. Recuperado el 08 de 03 de 2020, de Kantar
Wordpanel: https://www.kantarworldpanel.com/mx/Noticias-/Dia-de-la-leche
Lala Foods. (2020). Productos. Recuperado el 03 de 2020, de Lala Foods:
https://www.lalafoods.com/spanish/about-lala/#close
Levy, M. C. (01 de 03 de 2006). SEGUIMIENTO DE EFECTIVIDAD DE LA FORTIFICACIÓN DE.
Recuperado el 01 de 03 de 2020, de INSTITUTO NACIONAL DE SALUD PÚBLICA:
http://www.liconsa.gob.mx/wp-content/uploads/2012/01/impacto_de_la_leche_fortificada_2006.pdf
Liconsa. (2019). Programa de abasto social de leche. Recuperado el 2020 de 03 de 04, de Gobierno de
Mexico: https://www.gob.mx/liconsa/acciones-y-programas/programa-de-abasto-social-de-leche
Liconsa, S.A. de C.V. (2019). Programa de abasto social de leche. Recuperado el 2020 de 03 de 04, de
Gobierno de Mexico: https://www.gob.mx/liconsa/acciones-y-programas/programa-de-abasto-social-de-leche
PROYECTO DE SEGUIMIENTO DE EFECTIVIDAD DE LA FORTIFICACIÓN DE. (01 de 03 de 2006).
Recuperado el 02 de 03 de 2020, de LICONSA: http://www.liconsa.gob.mx/wp-content/uploads/2012/01/impacto_de_la_leche_fortificada_2006.pdf
Robayo, L. (2019 de 6 de 1). Packworld packagedesign. Recuperado el 2020 de 03 de 09, de Packworld:
SEGALMEX. (01 de 03 de 2020). SEGALMEX. Recuperado el 09 de 03 de 2020, de GOBIERNO DE
MEXICO: https://www.gob.mx/segalmex/acciones-y-programas/segalmex-arranca-programa-precios-de-garantia
Solís, I. H. (28 de 05 de 2019). Mercado de leche en México. Recuperado el 11 de 03 de 2020, de Ganaderia:
https://www.ganaderia.com/destacado/Mercado-de-leche-en-Mexico
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
a). Authors keep copyright and give the journal the right of the first publication of the work under a Creative Commons attribution license. This license allows others to share the work as long as original authorship and initial publication in this journal is acknowledged.
b). Authors may make other independent and additional contractual agreements for the non-exclusive distribution of the version of the article published in this journal (e.g., include it in an institutional repository or publish it in a book) as long as they clearly indicate that the work was published for the first time in this journal.
c). Authors are allowed to self-archive their work in institutional repositories or on their own website before and during the submission process, as this may encourage productive exchanges and increase early and overall citation of the published work.
