Marketing digital versus medios de divulgación convencionales en el área metropolitana de Monterrey
DOI:
https://doi.org/10.29105/vtga5.2-760Keywords:
Marketing, medios de divulgación, tradicionales, digitalesAbstract
The present investigation focuses on comparing the efficiency of digital marketing with respect to conventional media in the metropolitan area of Monterrey N.L. Mexico. Currently, marketing plays a very important role in the development and growth of companies worldwide, so that there are different means of disclosure for the promotion and marketing of companies, traditional (newspaper, radio, magazines, etc.), and digital (social networks, digital platforms, emails, etc.), so, in this research we seek to provide information to companies to determine which is the best option when selecting the means of disclosure by which will be the marketing of your products or services. Among the main results we find that the use of digital marketing is more efficient due to the advantages it has over conventional media.
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